Quality Score myth buster
In the PPC world a Quality Score is a measure which tells you the relevance of your keyword to the users search query. This is at a broad level but to be very specific Quality Score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors.
Why Quality Score is important for a PPC professional? Not because it gives a certificate of rating like Great, Ok or Poor which you would showcase as a Medal of Honor in your Board Room but as a score which reduces your CPC when your Quality Score moves up, which affects your First Page Bid Estimates and your Ad Position.
Today I would be breaking 5 myths about Quality Score.
Restructuring your account does not cause you to lose your Historical Quality Score data. We will not lose the historical performance of keywords, ads and landing pages, all these data is preserved, so feel free to restructure your account to optimize for higher conversion goals.
Quality Score does not suffer when your ads are paused or shown infrequently. Quality Score is determined by the performance of a keyword in combination with its ads. So pausing an ad or showing it infrequently does not affect, as these ads are not accruing any performance data. Showing your ads seasonally wouldn’t reduce your Quality Score.
A higher bid will not improve your Quality score. A higher bid will increase your Ad position but will not increase your Quality Score, as it is determined by a number of factors like CTR, Ad Relevancy and others.
Changing a keyword from broad to exact will not improve its Quality Score. For example a keyword like schools in broad match will show ads for variations of it like B schools, Animation schools etc. Even though your ad might show up in these instances, its performance will have no impact on Quality Score. The keyword’s Quality Score would only be affected by how your ad performed on the search term schools since it exactly matches the keyword. So changing a broad match to exact match will not affect its Quality Score.
Ad conversion rate does not affect your Quality Score. Setting an easy conversion event on your landing page to artificially boost conversion rates will not have any effect on Quality Scores of a keyword. So let the landing pages have the required set of fields to collect all the details of the prospective customer.
On the whole it becomes mandatory for a PPC professional to always look into Quality Score as a measure of how his keyword, ads and landing pages are working as whole but not as individual entities and make corrections to increase relevancy between these.
Source: Adwordsagency.blogspot.com
Wednesday, July 22, 2009
Sunday, March 29, 2009
Australian GP, 2009
This is for all those who missed yesterday's Historic Day in Formula 1.
It was only in the year 1954 that a Debut Team finished with one two positions in the first race of the season. That day was the beginning of a team none other than Mercedes Benz, presently the indomitable team. And as some great person has said history repeats itself but this time its not Mercedes Benz but Brawn GP. Brawn GP considered as an underdog taking the one two positions both on pole and the race.
Brawn GP, which formed 20 days back, which was in all kinds of problems with the Honda withdrawing their names from F1, with Ross Brawn(previous Ferrari Technical Head from 1999-2003 the hay years of Ferrari) being named the Team Head with much deliberation form his colleauges, with promosied racing slots for both Jenson and Rubens. All these things happening at the time when there was no funding for the team. In the midst of all this they found a messiah, Richard Branson of Virgin fame who after a lot of speculation invested in this drowning team, to only know that he has made a wise decision. With the careers of Jenson Button and Rubens Barichello hanging, as to whether they would be driving or not for 2009. As it is said the winning swords are always weathered to the roughest of storms, Brawn GP an example to this statement, the champions of Australia GP.
Jenson Button won in 2006 and Rubens Barichello in the year 2004. Starving for the last 2 to 4 years for a win with a team like Honda who follow a autocratic rule was more frustrating than challenging. Jenson whose likes were compared to that of Micheal Schumacher when he was with BAR till 2006 and immediately to be at your lowest of your career must have been shattering. Rubens, always a second fiddle to Micheal (even with the great calibre he had) when he was with Ferrari sought a better future when he shifted to Honda. But to his dismay, he found it to be worser than he thought at Ferrari.
Jenson and Rubens who are much like the fathers of the sport in the present scope of competition, have gotten their share of wins in the season starter. Its too early whether this continues or does it end like a dream is the thing to been seen for the coming days. Hope Ross Brawn pulls the right strings for these win thirsty daimons.
Race Results
http://www.formula1.com/results/driver/2009/
It was only in the year 1954 that a Debut Team finished with one two positions in the first race of the season. That day was the beginning of a team none other than Mercedes Benz, presently the indomitable team. And as some great person has said history repeats itself but this time its not Mercedes Benz but Brawn GP. Brawn GP considered as an underdog taking the one two positions both on pole and the race.
Brawn GP, which formed 20 days back, which was in all kinds of problems with the Honda withdrawing their names from F1, with Ross Brawn(previous Ferrari Technical Head from 1999-2003 the hay years of Ferrari) being named the Team Head with much deliberation form his colleauges, with promosied racing slots for both Jenson and Rubens. All these things happening at the time when there was no funding for the team. In the midst of all this they found a messiah, Richard Branson of Virgin fame who after a lot of speculation invested in this drowning team, to only know that he has made a wise decision. With the careers of Jenson Button and Rubens Barichello hanging, as to whether they would be driving or not for 2009. As it is said the winning swords are always weathered to the roughest of storms, Brawn GP an example to this statement, the champions of Australia GP.
Jenson Button won in 2006 and Rubens Barichello in the year 2004. Starving for the last 2 to 4 years for a win with a team like Honda who follow a autocratic rule was more frustrating than challenging. Jenson whose likes were compared to that of Micheal Schumacher when he was with BAR till 2006 and immediately to be at your lowest of your career must have been shattering. Rubens, always a second fiddle to Micheal (even with the great calibre he had) when he was with Ferrari sought a better future when he shifted to Honda. But to his dismay, he found it to be worser than he thought at Ferrari.
Jenson and Rubens who are much like the fathers of the sport in the present scope of competition, have gotten their share of wins in the season starter. Its too early whether this continues or does it end like a dream is the thing to been seen for the coming days. Hope Ross Brawn pulls the right strings for these win thirsty daimons.
Race Results
http://www.formula1.com/results/driver/2009/
Thursday, February 5, 2009
Funny, not so funny but interesting, my experiences...
My memorable experiences of being weird, unthoughtful, crazy to do something and not to sit quiet in a limited space but to experience something new in all ways possible. And still I am the same today.
This is the time when I was mad about drinking and I had roped in one more partner in this, Mr. Anand. I thought him to be a good partner because he also had no principles about drinking, that we have to drink only during the dark hours, should drink only at specified places and all that bull shit. We wanted to break rules and we were game for it. One afternoon around 2pm I, Anand sit in the class with many others in the afternoon doing nothing as usual. I decide to move out of the classroom(I hate enclosed spaces) and I checked on Anand can he accompany me and as always he followed. We take our car out without any directions to follow. We were bored, not in mood to go home, so we were planning for some different experience but didn't know how? I stopped on the side of the road so that we can sit calmly and decide on something. We both look at each other and turn this side that side, this way and that way. Our eyes gets fixed to one common spot (hey not girls, anyway we both care very less for those species, but only a lucky few). Its a road side arrack shop. Our eyes are dilated by seeing the shop, and we both blurt out Fosters. With only 110 bucks we somehow manage to buy 2 pints and some peanuts. Anand runs and gets things, you should see his large eyes(happy to be with the beer). We set out, ya I know the question "but where", we keep roaming around and beer thirsty. We decide to stop by a park and in the hot sun with closed windows started drinking. Ah!! the satisfaction one gets is huge and worthwhile than any(no comparison for this dudes).
Sanctity catches us and we talk all shitty philosophies which are very bad for youngsters like us(we rarely follow it every time & the time we break that we feel guilty, so better be unaware of that, Ignorance is bliss ;-)). We drink in between, we chew peanuts and then we both suddenly realise we have parked beside a police station. Wow! great time to think, that getting inside the cell and drink with other inmates. We see a policeman coming towards our car, we keep our glasses of victory below the car seat and just eat peanuts. The police might have been wondering, 2 guys in the afternoon sitting in a car with windows almost closed beside a park and ah! eating peanuts(no I will not stop your imagination here, and I am used to the comments also). We somehow look very pleasing to the policemen and he just walks away.
We get back our glasses of pride, of fooling a policeman and we say cheers and finish of the drink with both of our tongues almost inside the beer can licking each drop to our dismay that we have finished with all our resources. Its still 3.30pm and I haven't fallen short of ideas, we decide to go to Brigades. With my vision dimmed a little(thats an exaggeration), I start driving towards our destination. I almost miss hitting a lady in her back, I honk and she just whisks off with her dupatta and continues walking in the middle of the road. I honk again, then she stares at me and walks to the road side. All this time, Anand seems to be enjoying the hangover, a little conscious, a little sleepy and he sees whats happening in front but does not react. Then on we continue towards brigade without much talk(both of us were sleeping and I had seen Herbie recently and I wondered later on was Herbie in my car also?).
We cross the planetarium circle, as I was taking a right turn zssssssssshhh, thhhrrrrrr, dudh....... Our car scratches her newly wed sister, Hyundai Accent(ur questions answer, Getz my car). In that moment I get angry and walk out of the car with a black Ray Ban and shout at the other guy like"are you blind, you were taking a turn from the wrong side and so on with $%^&*$#@" . Two well built men come out, we two put together equals one of them(mathematician's son, so litlle bit of maths). "Ok" I say to myself, slowly swallowing my saliva. I check out my car and not a single scratch, I smile sheepishly(because I never had any in my past 8yrs exp, my age 24yrs, ya driving since I was 16). I see his car and a white streak on the red beauty, I feel bad. By this time a crowd was gathered as we had parked in the center of the street. Everyone's honking at me(does something ring here, ya 1 para above). 1=2 guy says "take your car ahead, I need to talk", I say "please we dont wanna talk, we wanna go home and sleep" rather to my twin bro(I am gemini), Anand looks at me and we both agree unanimously. We get inside the car and we both stare at each other and I ask "shall we do it" and he says "bhagao gadi, bhagao, piche mat mud". We zoom past a traffic police who was just coming in to check why the crowd has gathered. Uff!!! what an afternoon, panga with 2 mamus(ya almost) in a day. Then finally we reach safely to our destinations with all our brains up and working by the days incidence. This was a great experience with zero regrets for both of us, and wished such things happen again and again with no serious repercussions.
What can I say about this, probably if you guys wanna say something please scribble in my comment box...
This is the time when I was mad about drinking and I had roped in one more partner in this, Mr. Anand. I thought him to be a good partner because he also had no principles about drinking, that we have to drink only during the dark hours, should drink only at specified places and all that bull shit. We wanted to break rules and we were game for it. One afternoon around 2pm I, Anand sit in the class with many others in the afternoon doing nothing as usual. I decide to move out of the classroom(I hate enclosed spaces) and I checked on Anand can he accompany me and as always he followed. We take our car out without any directions to follow. We were bored, not in mood to go home, so we were planning for some different experience but didn't know how? I stopped on the side of the road so that we can sit calmly and decide on something. We both look at each other and turn this side that side, this way and that way. Our eyes gets fixed to one common spot (hey not girls, anyway we both care very less for those species, but only a lucky few). Its a road side arrack shop. Our eyes are dilated by seeing the shop, and we both blurt out Fosters. With only 110 bucks we somehow manage to buy 2 pints and some peanuts. Anand runs and gets things, you should see his large eyes(happy to be with the beer). We set out, ya I know the question "but where", we keep roaming around and beer thirsty. We decide to stop by a park and in the hot sun with closed windows started drinking. Ah!! the satisfaction one gets is huge and worthwhile than any(no comparison for this dudes).
Sanctity catches us and we talk all shitty philosophies which are very bad for youngsters like us(we rarely follow it every time & the time we break that we feel guilty, so better be unaware of that, Ignorance is bliss ;-)). We drink in between, we chew peanuts and then we both suddenly realise we have parked beside a police station. Wow! great time to think, that getting inside the cell and drink with other inmates. We see a policeman coming towards our car, we keep our glasses of victory below the car seat and just eat peanuts. The police might have been wondering, 2 guys in the afternoon sitting in a car with windows almost closed beside a park and ah! eating peanuts(no I will not stop your imagination here, and I am used to the comments also). We somehow look very pleasing to the policemen and he just walks away.
We get back our glasses of pride, of fooling a policeman and we say cheers and finish of the drink with both of our tongues almost inside the beer can licking each drop to our dismay that we have finished with all our resources. Its still 3.30pm and I haven't fallen short of ideas, we decide to go to Brigades. With my vision dimmed a little(thats an exaggeration), I start driving towards our destination. I almost miss hitting a lady in her back, I honk and she just whisks off with her dupatta and continues walking in the middle of the road. I honk again, then she stares at me and walks to the road side. All this time, Anand seems to be enjoying the hangover, a little conscious, a little sleepy and he sees whats happening in front but does not react. Then on we continue towards brigade without much talk(both of us were sleeping and I had seen Herbie recently and I wondered later on was Herbie in my car also?).
We cross the planetarium circle, as I was taking a right turn zssssssssshhh, thhhrrrrrr, dudh....... Our car scratches her newly wed sister, Hyundai Accent(ur questions answer, Getz my car). In that moment I get angry and walk out of the car with a black Ray Ban and shout at the other guy like"are you blind, you were taking a turn from the wrong side and so on with $%^&*$#@" . Two well built men come out, we two put together equals one of them(mathematician's son, so litlle bit of maths). "Ok" I say to myself, slowly swallowing my saliva. I check out my car and not a single scratch, I smile sheepishly(because I never had any in my past 8yrs exp, my age 24yrs, ya driving since I was 16). I see his car and a white streak on the red beauty, I feel bad. By this time a crowd was gathered as we had parked in the center of the street. Everyone's honking at me(does something ring here, ya 1 para above). 1=2 guy says "take your car ahead, I need to talk", I say "please we dont wanna talk, we wanna go home and sleep" rather to my twin bro(I am gemini), Anand looks at me and we both agree unanimously. We get inside the car and we both stare at each other and I ask "shall we do it" and he says "bhagao gadi, bhagao, piche mat mud". We zoom past a traffic police who was just coming in to check why the crowd has gathered. Uff!!! what an afternoon, panga with 2 mamus(ya almost) in a day. Then finally we reach safely to our destinations with all our brains up and working by the days incidence. This was a great experience with zero regrets for both of us, and wished such things happen again and again with no serious repercussions.
What can I say about this, probably if you guys wanna say something please scribble in my comment box...
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