Quality Score myth buster
In the PPC world a Quality Score is a measure which tells you the relevance of your keyword to the users search query. This is at a broad level but to be very specific Quality Score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors.
Why Quality Score is important for a PPC professional? Not because it gives a certificate of rating like Great, Ok or Poor which you would showcase as a Medal of Honor in your Board Room but as a score which reduces your CPC when your Quality Score moves up, which affects your First Page Bid Estimates and your Ad Position.
Today I would be breaking 5 myths about Quality Score.
Restructuring your account does not cause you to lose your Historical Quality Score data. We will not lose the historical performance of keywords, ads and landing pages, all these data is preserved, so feel free to restructure your account to optimize for higher conversion goals.
Quality Score does not suffer when your ads are paused or shown infrequently. Quality Score is determined by the performance of a keyword in combination with its ads. So pausing an ad or showing it infrequently does not affect, as these ads are not accruing any performance data. Showing your ads seasonally wouldn’t reduce your Quality Score.
A higher bid will not improve your Quality score. A higher bid will increase your Ad position but will not increase your Quality Score, as it is determined by a number of factors like CTR, Ad Relevancy and others.
Changing a keyword from broad to exact will not improve its Quality Score. For example a keyword like schools in broad match will show ads for variations of it like B schools, Animation schools etc. Even though your ad might show up in these instances, its performance will have no impact on Quality Score. The keyword’s Quality Score would only be affected by how your ad performed on the search term schools since it exactly matches the keyword. So changing a broad match to exact match will not affect its Quality Score.
Ad conversion rate does not affect your Quality Score. Setting an easy conversion event on your landing page to artificially boost conversion rates will not have any effect on Quality Scores of a keyword. So let the landing pages have the required set of fields to collect all the details of the prospective customer.
On the whole it becomes mandatory for a PPC professional to always look into Quality Score as a measure of how his keyword, ads and landing pages are working as whole but not as individual entities and make corrections to increase relevancy between these.
Source: Adwordsagency.blogspot.com
Wednesday, July 22, 2009
Sunday, March 29, 2009
Australian GP, 2009
This is for all those who missed yesterday's Historic Day in Formula 1.
It was only in the year 1954 that a Debut Team finished with one two positions in the first race of the season. That day was the beginning of a team none other than Mercedes Benz, presently the indomitable team. And as some great person has said history repeats itself but this time its not Mercedes Benz but Brawn GP. Brawn GP considered as an underdog taking the one two positions both on pole and the race.
Brawn GP, which formed 20 days back, which was in all kinds of problems with the Honda withdrawing their names from F1, with Ross Brawn(previous Ferrari Technical Head from 1999-2003 the hay years of Ferrari) being named the Team Head with much deliberation form his colleauges, with promosied racing slots for both Jenson and Rubens. All these things happening at the time when there was no funding for the team. In the midst of all this they found a messiah, Richard Branson of Virgin fame who after a lot of speculation invested in this drowning team, to only know that he has made a wise decision. With the careers of Jenson Button and Rubens Barichello hanging, as to whether they would be driving or not for 2009. As it is said the winning swords are always weathered to the roughest of storms, Brawn GP an example to this statement, the champions of Australia GP.
Jenson Button won in 2006 and Rubens Barichello in the year 2004. Starving for the last 2 to 4 years for a win with a team like Honda who follow a autocratic rule was more frustrating than challenging. Jenson whose likes were compared to that of Micheal Schumacher when he was with BAR till 2006 and immediately to be at your lowest of your career must have been shattering. Rubens, always a second fiddle to Micheal (even with the great calibre he had) when he was with Ferrari sought a better future when he shifted to Honda. But to his dismay, he found it to be worser than he thought at Ferrari.
Jenson and Rubens who are much like the fathers of the sport in the present scope of competition, have gotten their share of wins in the season starter. Its too early whether this continues or does it end like a dream is the thing to been seen for the coming days. Hope Ross Brawn pulls the right strings for these win thirsty daimons.
Race Results
http://www.formula1.com/results/driver/2009/
It was only in the year 1954 that a Debut Team finished with one two positions in the first race of the season. That day was the beginning of a team none other than Mercedes Benz, presently the indomitable team. And as some great person has said history repeats itself but this time its not Mercedes Benz but Brawn GP. Brawn GP considered as an underdog taking the one two positions both on pole and the race.
Brawn GP, which formed 20 days back, which was in all kinds of problems with the Honda withdrawing their names from F1, with Ross Brawn(previous Ferrari Technical Head from 1999-2003 the hay years of Ferrari) being named the Team Head with much deliberation form his colleauges, with promosied racing slots for both Jenson and Rubens. All these things happening at the time when there was no funding for the team. In the midst of all this they found a messiah, Richard Branson of Virgin fame who after a lot of speculation invested in this drowning team, to only know that he has made a wise decision. With the careers of Jenson Button and Rubens Barichello hanging, as to whether they would be driving or not for 2009. As it is said the winning swords are always weathered to the roughest of storms, Brawn GP an example to this statement, the champions of Australia GP.
Jenson Button won in 2006 and Rubens Barichello in the year 2004. Starving for the last 2 to 4 years for a win with a team like Honda who follow a autocratic rule was more frustrating than challenging. Jenson whose likes were compared to that of Micheal Schumacher when he was with BAR till 2006 and immediately to be at your lowest of your career must have been shattering. Rubens, always a second fiddle to Micheal (even with the great calibre he had) when he was with Ferrari sought a better future when he shifted to Honda. But to his dismay, he found it to be worser than he thought at Ferrari.
Jenson and Rubens who are much like the fathers of the sport in the present scope of competition, have gotten their share of wins in the season starter. Its too early whether this continues or does it end like a dream is the thing to been seen for the coming days. Hope Ross Brawn pulls the right strings for these win thirsty daimons.
Race Results
http://www.formula1.com/results/driver/2009/
Thursday, February 5, 2009
Funny, not so funny but interesting, my experiences...
My memorable experiences of being weird, unthoughtful, crazy to do something and not to sit quiet in a limited space but to experience something new in all ways possible. And still I am the same today.
This is the time when I was mad about drinking and I had roped in one more partner in this, Mr. Anand. I thought him to be a good partner because he also had no principles about drinking, that we have to drink only during the dark hours, should drink only at specified places and all that bull shit. We wanted to break rules and we were game for it. One afternoon around 2pm I, Anand sit in the class with many others in the afternoon doing nothing as usual. I decide to move out of the classroom(I hate enclosed spaces) and I checked on Anand can he accompany me and as always he followed. We take our car out without any directions to follow. We were bored, not in mood to go home, so we were planning for some different experience but didn't know how? I stopped on the side of the road so that we can sit calmly and decide on something. We both look at each other and turn this side that side, this way and that way. Our eyes gets fixed to one common spot (hey not girls, anyway we both care very less for those species, but only a lucky few). Its a road side arrack shop. Our eyes are dilated by seeing the shop, and we both blurt out Fosters. With only 110 bucks we somehow manage to buy 2 pints and some peanuts. Anand runs and gets things, you should see his large eyes(happy to be with the beer). We set out, ya I know the question "but where", we keep roaming around and beer thirsty. We decide to stop by a park and in the hot sun with closed windows started drinking. Ah!! the satisfaction one gets is huge and worthwhile than any(no comparison for this dudes).
Sanctity catches us and we talk all shitty philosophies which are very bad for youngsters like us(we rarely follow it every time & the time we break that we feel guilty, so better be unaware of that, Ignorance is bliss ;-)). We drink in between, we chew peanuts and then we both suddenly realise we have parked beside a police station. Wow! great time to think, that getting inside the cell and drink with other inmates. We see a policeman coming towards our car, we keep our glasses of victory below the car seat and just eat peanuts. The police might have been wondering, 2 guys in the afternoon sitting in a car with windows almost closed beside a park and ah! eating peanuts(no I will not stop your imagination here, and I am used to the comments also). We somehow look very pleasing to the policemen and he just walks away.
We get back our glasses of pride, of fooling a policeman and we say cheers and finish of the drink with both of our tongues almost inside the beer can licking each drop to our dismay that we have finished with all our resources. Its still 3.30pm and I haven't fallen short of ideas, we decide to go to Brigades. With my vision dimmed a little(thats an exaggeration), I start driving towards our destination. I almost miss hitting a lady in her back, I honk and she just whisks off with her dupatta and continues walking in the middle of the road. I honk again, then she stares at me and walks to the road side. All this time, Anand seems to be enjoying the hangover, a little conscious, a little sleepy and he sees whats happening in front but does not react. Then on we continue towards brigade without much talk(both of us were sleeping and I had seen Herbie recently and I wondered later on was Herbie in my car also?).
We cross the planetarium circle, as I was taking a right turn zssssssssshhh, thhhrrrrrr, dudh....... Our car scratches her newly wed sister, Hyundai Accent(ur questions answer, Getz my car). In that moment I get angry and walk out of the car with a black Ray Ban and shout at the other guy like"are you blind, you were taking a turn from the wrong side and so on with $%^&*$#@" . Two well built men come out, we two put together equals one of them(mathematician's son, so litlle bit of maths). "Ok" I say to myself, slowly swallowing my saliva. I check out my car and not a single scratch, I smile sheepishly(because I never had any in my past 8yrs exp, my age 24yrs, ya driving since I was 16). I see his car and a white streak on the red beauty, I feel bad. By this time a crowd was gathered as we had parked in the center of the street. Everyone's honking at me(does something ring here, ya 1 para above). 1=2 guy says "take your car ahead, I need to talk", I say "please we dont wanna talk, we wanna go home and sleep" rather to my twin bro(I am gemini), Anand looks at me and we both agree unanimously. We get inside the car and we both stare at each other and I ask "shall we do it" and he says "bhagao gadi, bhagao, piche mat mud". We zoom past a traffic police who was just coming in to check why the crowd has gathered. Uff!!! what an afternoon, panga with 2 mamus(ya almost) in a day. Then finally we reach safely to our destinations with all our brains up and working by the days incidence. This was a great experience with zero regrets for both of us, and wished such things happen again and again with no serious repercussions.
What can I say about this, probably if you guys wanna say something please scribble in my comment box...
This is the time when I was mad about drinking and I had roped in one more partner in this, Mr. Anand. I thought him to be a good partner because he also had no principles about drinking, that we have to drink only during the dark hours, should drink only at specified places and all that bull shit. We wanted to break rules and we were game for it. One afternoon around 2pm I, Anand sit in the class with many others in the afternoon doing nothing as usual. I decide to move out of the classroom(I hate enclosed spaces) and I checked on Anand can he accompany me and as always he followed. We take our car out without any directions to follow. We were bored, not in mood to go home, so we were planning for some different experience but didn't know how? I stopped on the side of the road so that we can sit calmly and decide on something. We both look at each other and turn this side that side, this way and that way. Our eyes gets fixed to one common spot (hey not girls, anyway we both care very less for those species, but only a lucky few). Its a road side arrack shop. Our eyes are dilated by seeing the shop, and we both blurt out Fosters. With only 110 bucks we somehow manage to buy 2 pints and some peanuts. Anand runs and gets things, you should see his large eyes(happy to be with the beer). We set out, ya I know the question "but where", we keep roaming around and beer thirsty. We decide to stop by a park and in the hot sun with closed windows started drinking. Ah!! the satisfaction one gets is huge and worthwhile than any(no comparison for this dudes).
Sanctity catches us and we talk all shitty philosophies which are very bad for youngsters like us(we rarely follow it every time & the time we break that we feel guilty, so better be unaware of that, Ignorance is bliss ;-)). We drink in between, we chew peanuts and then we both suddenly realise we have parked beside a police station. Wow! great time to think, that getting inside the cell and drink with other inmates. We see a policeman coming towards our car, we keep our glasses of victory below the car seat and just eat peanuts. The police might have been wondering, 2 guys in the afternoon sitting in a car with windows almost closed beside a park and ah! eating peanuts(no I will not stop your imagination here, and I am used to the comments also). We somehow look very pleasing to the policemen and he just walks away.
We get back our glasses of pride, of fooling a policeman and we say cheers and finish of the drink with both of our tongues almost inside the beer can licking each drop to our dismay that we have finished with all our resources. Its still 3.30pm and I haven't fallen short of ideas, we decide to go to Brigades. With my vision dimmed a little(thats an exaggeration), I start driving towards our destination. I almost miss hitting a lady in her back, I honk and she just whisks off with her dupatta and continues walking in the middle of the road. I honk again, then she stares at me and walks to the road side. All this time, Anand seems to be enjoying the hangover, a little conscious, a little sleepy and he sees whats happening in front but does not react. Then on we continue towards brigade without much talk(both of us were sleeping and I had seen Herbie recently and I wondered later on was Herbie in my car also?).
We cross the planetarium circle, as I was taking a right turn zssssssssshhh, thhhrrrrrr, dudh....... Our car scratches her newly wed sister, Hyundai Accent(ur questions answer, Getz my car). In that moment I get angry and walk out of the car with a black Ray Ban and shout at the other guy like"are you blind, you were taking a turn from the wrong side and so on with $%^&*$#@" . Two well built men come out, we two put together equals one of them(mathematician's son, so litlle bit of maths). "Ok" I say to myself, slowly swallowing my saliva. I check out my car and not a single scratch, I smile sheepishly(because I never had any in my past 8yrs exp, my age 24yrs, ya driving since I was 16). I see his car and a white streak on the red beauty, I feel bad. By this time a crowd was gathered as we had parked in the center of the street. Everyone's honking at me(does something ring here, ya 1 para above). 1=2 guy says "take your car ahead, I need to talk", I say "please we dont wanna talk, we wanna go home and sleep" rather to my twin bro(I am gemini), Anand looks at me and we both agree unanimously. We get inside the car and we both stare at each other and I ask "shall we do it" and he says "bhagao gadi, bhagao, piche mat mud". We zoom past a traffic police who was just coming in to check why the crowd has gathered. Uff!!! what an afternoon, panga with 2 mamus(ya almost) in a day. Then finally we reach safely to our destinations with all our brains up and working by the days incidence. This was a great experience with zero regrets for both of us, and wished such things happen again and again with no serious repercussions.
What can I say about this, probably if you guys wanna say something please scribble in my comment box...
Saturday, August 30, 2008
Time dedication to an Article Sec.5.3.08
Yesterday was my first day out into the wilderness, not actually wild probably playing around with the cubs.
29th Aug,08 - At 5.00pm, I reach home with the feeling that I finally reached, after carrying the thought 'when will I reach home' the whole day. As usual I switch on the tape run around here and there aimlessly. The sun was setting and with that I feared, thinking that what if my senior doesn't accompany to the college presentatation, what if he puts the entire responsibility on me to go out there and do the presentation entirely on my own. I shake off that feeling saying to myself it cannot be done that way, because in business a commitment is a commitment not like our personal life. Then I decide to get my things in order for tomorrow. I arrange for shirt, trouser and a tie. Why the hell should we go in such attire to a college, I think casuals are just superb for the occassion because the environment there is like that.
Who the hell created something like formals and casuals, why couldnt they have kept it simple, why the hell was Giovanni born, why did people become style conscious,just to attract the opposite sex. This feels silly to me now. When all these thoughts were running helter skelter, akka calls and I laugh with her for sometime. Feels better after talking to her. I forcefully pull myself outside to eat something which I have not been doing for days, I tell myself 'you will die of not eating' which in other times would have been ' you will die of eating'. I go to the area's famous temple where we get the much hyped but living to the hype 'the tikki puri'(or as some say dikki puri. The reason behind this name dikki is the chat was first made in a goods rick dikki and served to people and I dont know the meaning and history behind tikki). The chat is relished and still being hungry I knock the doors of the local fruit juice centre 'Ganesh juice centre' the largest chain of juice centres manned(derived from my presentation multi manning of machines) by a single person. That reddy guy made a fortune for himself selling fruit juices at low prices. This was the biggest success story of a businessman in our locality. Juice went in like water but I still carrying the feeling of eating more. But then I say ' how much will you eat, are you crazy'. I come back home enjoying the park view from different angles walking squarely around it. I also pack maggi and other essentials on the way.
I start watching TV and worry about the hopeless situation in West Bengal. Singur plant getting down to knees and begging. Mamata Banerjee feels proud that she made a huge seva to the local farmers. But its not so, farmers are not making profitable yield, Bengal is not a state known for agriculture either, nor do they have big industries who will employ thousands of people, only one place like Durgapur. Agriculture is the main occupation and huge amounts of wheat is grown there. But they cannot sustain long because they produce cheap quality wheat when compared to states like Punjab. All in all future is blank if they dont go in for rapid industrialization. Majorly because I see a lot of Bengali's dropping into cities like Bangalore, Mumbai, Delhi etc. These people neither have the tendency to work in farm nor can they apply for a job in there own town because of very low industrialization. Now my question to Mamata Banerjee is 'Where will the educated people go in search of a job, leave everything and go to unknown, unnaccepting land'. I sadly support Budhadeb nor is he able to contradict Mamata Banerjee openly, neither is he seeing success winning the people's confidence. With this I say politics is never honest and can never be good for all. Whatever the decision be I think future should be kept secure and taken.
I msg my friend Rakesh complaining why dint he msg me back, this leads into a small tiff. I feel a little down and carry on with my work. Later I say are u cool now but he doesnt reply. I decide never to ask anything from anyone. It has always been a patience test for me with this close friend of mine. All these time I keep msging to Anvith and he keeps pestering for MBA books. I try hard to deviate from this topic and successfully end with a good feeling for Anvith who is in love. I anxiously wait for a msg from Rakesh but it never happens.
I continue my work deciding what shirt goes well with what trouser and to the confusion I add tie. Finally I make my mind on white shirt, dark blue trouser and a blue tie given by friend Sakhit. He would have felt happy that I finally wore his tie. I enter the nightmare place the kitchen where I would go in only to eat but not the case being so now where I had to cook something. Anvith pitties my condition and advices me to cook rice which involves so much work. I prepare maggi noddles which I used to die to eat when I was a kid but never knew I would be eating forcefully at the age of 25.
Then the much awaited reply form Rakesh comes in the form a call. I pick up the call hurriedly and our usual talk starts off. He speaks normally and I eagerly ask for his advice for tomorrow's attire and he gives the almost same combo, not surprising because I feel that mine and his likings are the same. Then he keeps the call down and I feel the wanting of speaking more but it all remains with me.
The next day morning I getup earlier than usual and get ready for the day and cursing Giovanni, Armani people. How complicated it is to tie a knot? I call up Vinay my buddy since ages. He comes promptly to my house. I see a car parking in front of my house and my heart beats loudly, my buddy has taken a car. How cool is it!! He ties the knot with less effort and I think he is someway a descendent from France, place of birth of complex dressing.
Office Scenario.
I arrive late to the office and my boss all set tells me to add some more videos to the presentation. I wonder am I showing students a movie on machines(The Machinist). I say 'Aye, Aye Sir'. We proceed to our destination in a BFW car. One more person accompanies us Mr. Mia a tall Gujju guy who is very swift with his hands.He drives the car like a Cheetah and sees no humps or potholes. I hit my head thrice in his car as a result of his driving. The presentation goes on splendidly with students caring a miniscule to listen to what is told. And our presenter was also awesome with his presenting skills, with his speech stopping only to breath. If their was any award for non stop speech then this guy would have won that outrightly. The usual stuff happens after the presentation gifting speakers and I get a donut(sarcastical). We gather in Principal's office, a short guy appears wearing a perfect suit(again a descendent from France) who welcomes us. We decide to break out for lunch and the college guys offer us lunch and we all proceed. Again the drive to hotel keeps me crouched and I achieve zero hits to the roof. We reach Kamat Nandanvan and suddenly memories flash by of good times with Rakesh. We get inside and a escorter appears and gets us a table.
Four from educational profession and two from industrial profession sit and I do not fit in both, nor do I have the experience to call myself a industrial nor a educationalist but a result of this profession getting into the industry. We order soups of different kind and I order North thali. Meanwhile these people discuss about Singur plant and my worries creeps in. I deviate myself from the topic as I dont want to think about it. Thank god my thali arrives. I start eating, for I care less for others people's food to arrive. 3 sabji's, 2 rotis my target. I take a piece of roti with palak, too salty then I take one with mixed veg sabji, only beans, and then the dal, very bland. All through the 2 rotis I struggle to make the right combination of salty, beany and bland. People are now talking about their lives where they come from and someone asks me whats ur native and I reply belgaum for no reason. Till now I dont know why I said that. And Gujju guy very fussy about onion and garlic finishes his lunch and eats away my rice since I kept it aside. People cant eat their own food or what. Anyway it doesnt matter since I was full. Abba finally I feel relieved when all of them get up and we say good bye and I get into my crouching position. But this time not lucky enough and hit the roof once.
I finally reach my company with few head injuries both mental and physical...
Thanks for reading and please post your comments if you have reached this far...
29th Aug,08 - At 5.00pm, I reach home with the feeling that I finally reached, after carrying the thought 'when will I reach home' the whole day. As usual I switch on the tape run around here and there aimlessly. The sun was setting and with that I feared, thinking that what if my senior doesn't accompany to the college presentatation, what if he puts the entire responsibility on me to go out there and do the presentation entirely on my own. I shake off that feeling saying to myself it cannot be done that way, because in business a commitment is a commitment not like our personal life. Then I decide to get my things in order for tomorrow. I arrange for shirt, trouser and a tie. Why the hell should we go in such attire to a college, I think casuals are just superb for the occassion because the environment there is like that.
Who the hell created something like formals and casuals, why couldnt they have kept it simple, why the hell was Giovanni born, why did people become style conscious,just to attract the opposite sex. This feels silly to me now. When all these thoughts were running helter skelter, akka calls and I laugh with her for sometime. Feels better after talking to her. I forcefully pull myself outside to eat something which I have not been doing for days, I tell myself 'you will die of not eating' which in other times would have been ' you will die of eating'. I go to the area's famous temple where we get the much hyped but living to the hype 'the tikki puri'(or as some say dikki puri. The reason behind this name dikki is the chat was first made in a goods rick dikki and served to people and I dont know the meaning and history behind tikki). The chat is relished and still being hungry I knock the doors of the local fruit juice centre 'Ganesh juice centre' the largest chain of juice centres manned(derived from my presentation multi manning of machines) by a single person. That reddy guy made a fortune for himself selling fruit juices at low prices. This was the biggest success story of a businessman in our locality. Juice went in like water but I still carrying the feeling of eating more. But then I say ' how much will you eat, are you crazy'. I come back home enjoying the park view from different angles walking squarely around it. I also pack maggi and other essentials on the way.
I start watching TV and worry about the hopeless situation in West Bengal. Singur plant getting down to knees and begging. Mamata Banerjee feels proud that she made a huge seva to the local farmers. But its not so, farmers are not making profitable yield, Bengal is not a state known for agriculture either, nor do they have big industries who will employ thousands of people, only one place like Durgapur. Agriculture is the main occupation and huge amounts of wheat is grown there. But they cannot sustain long because they produce cheap quality wheat when compared to states like Punjab. All in all future is blank if they dont go in for rapid industrialization. Majorly because I see a lot of Bengali's dropping into cities like Bangalore, Mumbai, Delhi etc. These people neither have the tendency to work in farm nor can they apply for a job in there own town because of very low industrialization. Now my question to Mamata Banerjee is 'Where will the educated people go in search of a job, leave everything and go to unknown, unnaccepting land'. I sadly support Budhadeb nor is he able to contradict Mamata Banerjee openly, neither is he seeing success winning the people's confidence. With this I say politics is never honest and can never be good for all. Whatever the decision be I think future should be kept secure and taken.
I msg my friend Rakesh complaining why dint he msg me back, this leads into a small tiff. I feel a little down and carry on with my work. Later I say are u cool now but he doesnt reply. I decide never to ask anything from anyone. It has always been a patience test for me with this close friend of mine. All these time I keep msging to Anvith and he keeps pestering for MBA books. I try hard to deviate from this topic and successfully end with a good feeling for Anvith who is in love. I anxiously wait for a msg from Rakesh but it never happens.
I continue my work deciding what shirt goes well with what trouser and to the confusion I add tie. Finally I make my mind on white shirt, dark blue trouser and a blue tie given by friend Sakhit. He would have felt happy that I finally wore his tie. I enter the nightmare place the kitchen where I would go in only to eat but not the case being so now where I had to cook something. Anvith pitties my condition and advices me to cook rice which involves so much work. I prepare maggi noddles which I used to die to eat when I was a kid but never knew I would be eating forcefully at the age of 25.
Then the much awaited reply form Rakesh comes in the form a call. I pick up the call hurriedly and our usual talk starts off. He speaks normally and I eagerly ask for his advice for tomorrow's attire and he gives the almost same combo, not surprising because I feel that mine and his likings are the same. Then he keeps the call down and I feel the wanting of speaking more but it all remains with me.
The next day morning I getup earlier than usual and get ready for the day and cursing Giovanni, Armani people. How complicated it is to tie a knot? I call up Vinay my buddy since ages. He comes promptly to my house. I see a car parking in front of my house and my heart beats loudly, my buddy has taken a car. How cool is it!! He ties the knot with less effort and I think he is someway a descendent from France, place of birth of complex dressing.
Office Scenario.
I arrive late to the office and my boss all set tells me to add some more videos to the presentation. I wonder am I showing students a movie on machines(The Machinist). I say 'Aye, Aye Sir'. We proceed to our destination in a BFW car. One more person accompanies us Mr. Mia a tall Gujju guy who is very swift with his hands.He drives the car like a Cheetah and sees no humps or potholes. I hit my head thrice in his car as a result of his driving. The presentation goes on splendidly with students caring a miniscule to listen to what is told. And our presenter was also awesome with his presenting skills, with his speech stopping only to breath. If their was any award for non stop speech then this guy would have won that outrightly. The usual stuff happens after the presentation gifting speakers and I get a donut(sarcastical). We gather in Principal's office, a short guy appears wearing a perfect suit(again a descendent from France) who welcomes us. We decide to break out for lunch and the college guys offer us lunch and we all proceed. Again the drive to hotel keeps me crouched and I achieve zero hits to the roof. We reach Kamat Nandanvan and suddenly memories flash by of good times with Rakesh. We get inside and a escorter appears and gets us a table.
Four from educational profession and two from industrial profession sit and I do not fit in both, nor do I have the experience to call myself a industrial nor a educationalist but a result of this profession getting into the industry. We order soups of different kind and I order North thali. Meanwhile these people discuss about Singur plant and my worries creeps in. I deviate myself from the topic as I dont want to think about it. Thank god my thali arrives. I start eating, for I care less for others people's food to arrive. 3 sabji's, 2 rotis my target. I take a piece of roti with palak, too salty then I take one with mixed veg sabji, only beans, and then the dal, very bland. All through the 2 rotis I struggle to make the right combination of salty, beany and bland. People are now talking about their lives where they come from and someone asks me whats ur native and I reply belgaum for no reason. Till now I dont know why I said that. And Gujju guy very fussy about onion and garlic finishes his lunch and eats away my rice since I kept it aside. People cant eat their own food or what. Anyway it doesnt matter since I was full. Abba finally I feel relieved when all of them get up and we say good bye and I get into my crouching position. But this time not lucky enough and hit the roof once.
I finally reach my company with few head injuries both mental and physical...
Thanks for reading and please post your comments if you have reached this far...
Sunday, August 24, 2008
Dreams ah!!!
Why do we build these castles of straw, of which half the time we know that its impossible but we still dream about the same thing, same people, same ambitions. I ask why, cant we have any other food for thought. I think we just get stuck to one idea and we all live on that. Even if the entire universe fails to understand which includes your parents, your siblings, your best friends and friends. I think each person has been sent to earth with single mission and which are bombed onto us through dreams. Does the supreme believe that we can do it??
Even if we know that we are thinking of the impossible, we will start to dream more. No end is met in each dream just that we want something which we believe we want it truly. Only time has the answer for all this. Dreams are endless, they know no boundaries, no rules, no religion, no community, no advisories and so on. They take the shape of their own on which neither you have control nor do you want to control. Dreams are a persons ultimate treasure in which only he believes with a little hope that all will be right.
How does dreams form? All the time in our life we form certain viewpoints about everything(this doesn't mean that babies don't dream, they do even if they haven't seen the world). But the dreams of ours are far more complex and convulse. We tend to make our own answers right and it will be always for every human being living on this planet. This fact leads to our castles where there is only one person and others void. This leads to a very simple world where there is only one king or queen and rest all puppets. Many people say I don't want power, I don't want money, want fame but just go and ask them what they dream. Deep inside, everyone wants command, power and respect which in some way he has not got according to his expectation in his life which keeps him unhappy.
We all dream differently but their is a certain pattern to it which gets formed over years. Many dream of fame, money, glamour, success and love not the least. A persons dream is a path to his character. We all seem simple outside but inside, their is a huge turmoil. But still we dream ah!!!
Even if we know that we are thinking of the impossible, we will start to dream more. No end is met in each dream just that we want something which we believe we want it truly. Only time has the answer for all this. Dreams are endless, they know no boundaries, no rules, no religion, no community, no advisories and so on. They take the shape of their own on which neither you have control nor do you want to control. Dreams are a persons ultimate treasure in which only he believes with a little hope that all will be right.
How does dreams form? All the time in our life we form certain viewpoints about everything(this doesn't mean that babies don't dream, they do even if they haven't seen the world). But the dreams of ours are far more complex and convulse. We tend to make our own answers right and it will be always for every human being living on this planet. This fact leads to our castles where there is only one person and others void. This leads to a very simple world where there is only one king or queen and rest all puppets. Many people say I don't want power, I don't want money, want fame but just go and ask them what they dream. Deep inside, everyone wants command, power and respect which in some way he has not got according to his expectation in his life which keeps him unhappy.
We all dream differently but their is a certain pattern to it which gets formed over years. Many dream of fame, money, glamour, success and love not the least. A persons dream is a path to his character. We all seem simple outside but inside, their is a huge turmoil. But still we dream ah!!!
Thursday, May 1, 2008
Rock show which rocked hard on us...
I wake up in the midst of a dream scared for as nothing's happening according to my plan. I get up to see the trees waving at me and waiting to pull me into itself and make me also dance, but the sun is already down which gives me a sinking feeling. I try to forget all that and give a call to my friends as to when they are coming to the much awaited rock show. One by one things fall out of place, friends arent replying and I getting anxious as I wanted to attend the show from the word GO. So I try every now and then and thank god few reply and go to there place and pick them up.
The rock show starts at 7.45PM as I wait to get my nerves loose. We form a closed group of buddies and the whole world of mixes of emotions is forgotten for the moment. Then the show starts rocking with one my favorites "Another brick in the wall" by Pink Floyd and we all start the sacred ritual of all rock listeners "Head Banging" which has no meaning to all the non listeners. Its the fastest way to go into the state of perpetual madness. We shout tearing apart our vocal cords the favorite part of the song "we dont need no education, we dont need no cost control" with voices so loud to hurt our own ear drums. The next one comes from a local rock band singing a vedic chanting which suddenly makes a lot of sense "tamosoma nirgamaya" the calmness it gave was above all with drums and guitars ranging there pitches from low to high and higher. The guitars made me go crazy and the fusion songs just looked awesome. After a few of these things first time I heard a song which has never been played in this tone "saare jahan se acha" and audience amazed and sings along with great valor as though we stand on the battlefield.
The first part ends this way leaving behind a sense of oneness among audience. The great Indian rock band Parikrama lands with the Queen song "We will, we will rock you" and we sing along and I trying to grasp my breath with there speed by singing my favorite lines "you got mud on your face, u big disgrace, kickin ur can all over the place". Then they sing songs of there own band unheard of me and my thought wonders of things like marketing and concepts of marketing as I understand clearly how to sell ur CD's and Cassettes in which they fail horribly in persuading me. Then they come with AC DC and Iron Maiden and they almost forgot the gods of rock "Metallica" and my favorite Linkin Park. I wait patiently for songs of these bands and they appear no where near, but just ringing in my own ears as I sing silently. Then the show ending comes with a mix of loud hard rock music with the vocalist shouting long enough to make me deaf. We all head bang for the times we spent together, times we hated each other, times we fought, times we just loved for being here and times of loneliness that we will have to face after graduation. The rock show ends with a feeling of happiness and sadness which I will carry all my life to tell my future generation that there exists happiness and sadness at every moment and depends on the persons mind whether he wants to hurt himself or motivate oneself with the hope that these shows will become bigger and comes back to you with the people you love.
"Far away there in the sunshine are my highest aspirations. I may not reach them but I can look up and see their beauty, believe in them, and try to follow them." This is one quote I carry to live life with hope to say all that nothing's impossible and try to believe what all you can do in one's life and others too if you think you are capable.
Life sings and try to dance accordingly.
I sign off. Good luck
Love Chetan Umarani
The rock show starts at 7.45PM as I wait to get my nerves loose. We form a closed group of buddies and the whole world of mixes of emotions is forgotten for the moment. Then the show starts rocking with one my favorites "Another brick in the wall" by Pink Floyd and we all start the sacred ritual of all rock listeners "Head Banging" which has no meaning to all the non listeners. Its the fastest way to go into the state of perpetual madness. We shout tearing apart our vocal cords the favorite part of the song "we dont need no education, we dont need no cost control" with voices so loud to hurt our own ear drums. The next one comes from a local rock band singing a vedic chanting which suddenly makes a lot of sense "tamosoma nirgamaya" the calmness it gave was above all with drums and guitars ranging there pitches from low to high and higher. The guitars made me go crazy and the fusion songs just looked awesome. After a few of these things first time I heard a song which has never been played in this tone "saare jahan se acha" and audience amazed and sings along with great valor as though we stand on the battlefield.
The first part ends this way leaving behind a sense of oneness among audience. The great Indian rock band Parikrama lands with the Queen song "We will, we will rock you" and we sing along and I trying to grasp my breath with there speed by singing my favorite lines "you got mud on your face, u big disgrace, kickin ur can all over the place". Then they sing songs of there own band unheard of me and my thought wonders of things like marketing and concepts of marketing as I understand clearly how to sell ur CD's and Cassettes in which they fail horribly in persuading me. Then they come with AC DC and Iron Maiden and they almost forgot the gods of rock "Metallica" and my favorite Linkin Park. I wait patiently for songs of these bands and they appear no where near, but just ringing in my own ears as I sing silently. Then the show ending comes with a mix of loud hard rock music with the vocalist shouting long enough to make me deaf. We all head bang for the times we spent together, times we hated each other, times we fought, times we just loved for being here and times of loneliness that we will have to face after graduation. The rock show ends with a feeling of happiness and sadness which I will carry all my life to tell my future generation that there exists happiness and sadness at every moment and depends on the persons mind whether he wants to hurt himself or motivate oneself with the hope that these shows will become bigger and comes back to you with the people you love.
"Far away there in the sunshine are my highest aspirations. I may not reach them but I can look up and see their beauty, believe in them, and try to follow them." This is one quote I carry to live life with hope to say all that nothing's impossible and try to believe what all you can do in one's life and others too if you think you are capable.
Life sings and try to dance accordingly.
I sign off. Good luck
Love Chetan Umarani
Wednesday, December 12, 2007
LOST
I am lost nowadays.
The things I thought I know to operate seems to be new to me.
The home that I have been all these years seems new to me.
The roads and streets that I have walked cycled bike'd and car'ed seems unknowingly new to me.
The people whom I knew as brothers and sisters all through the years seem new to me.
The image of myself when I look in the mirror seems new to me.
All the while I feel that I am doing the routine things seems new to me.
I feel that I have learnt a new art when I get up in the morning and brush my teeth.
The whole idea I had about the world and the environment suddenly seems strange to me.
I get deeply engrossed in studies but immediately feel I have lost the context of my reading and I am completely blank on what was I doing.
This is one of the weirdest part of my brain which is making me think that I know nothing and this gives me a sense that I don't want to be in this for long or I will either become insane or make people beside me insane in which the latter sounds true.
I am killing my time by either staring at things which I have always seen them on a daily basis and I still think that its new to me.
Why am I feeling so blank?
Have I got too many tensions in life or am I too much worried about my future.
The life around me feels to be stand still.
The life isn't moving anywhere. This part of my life feels to be EMPTY.
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